The design brief specified the need for a high end boutique store but at the same time one that did not compromise on the number of frames displayed.. This led the designers to devise a display system in an interesting way to make a customised system of rods and shelves that gave rise to the overall language of the store.

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The main highlight wall of the store was designed with oak wood battens laid in a pattern and continued along the ceiling to create an exclusive zone. Some members of the pattern were extended across the entire store to enhance the expression. The same battens were then employed in the fabrication of the display system.